Earlier this week, Major League Baseball (MLB) announced Charlotte’s Web as the official CBD sponsor. In a historic move, MLB becomes the first of the four major leagues to make the shift with an exclusive multi-year strategic partnership. The partnership aims to increase and promote CBD visibility to MLB athletes, fans and communities across North America.
“As a leader in the CBD category, with products that provide health and wellness benefits, Charlotte’s Web is a welcome addition to the MLB family, representing a landmark partnership in baseball and sports.”-Noah Garden, CRO of MLB / Press Release
Cannabidiol (CBD) is proving to be the MVP of cannabinoids for athletes globally on and off the field. CBD can help athletes strengthen their immune systems, reduce stress and anxiety, speed up recovery, relieve pain, provide optimal sleep, and reduce inflammation. Outside of providing medicinal properties, CBD offers an opportunity to create unique product offerings and push education forward.
Shifting the Sports Cannabis conversation in North America, Charlotte’s Web aims to fill a gap in the Sports Cannabis industry for NSF Certified for Sport CBD products for players and consumers that are looking for clean natural modalities. The NSF Certified for Sport program verifies that products do not contain any of approximately 270+ banned substances by major athletic organizations and is a globally recognized third-party organization that establishes standards for safety, quality, sustainability and performance.
“Charlotte’s Web products which receive the NSF Certified for Sport® designation have met the highest safety standards and can be promoted across MLB events and media platforms. We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans.”-Noah Garden, CRO of MLB / Press Release
The strategic partnership will align with the launch of Charlotte’s Web Sport and as a part of the agreement, Charlotte’s Web will issue 6,119,121 common shares to MLB for providing exclusive marketing and ancillary rights, as well as revenue-sharing rights on co-branded MLB/Charlotte’s Web products.
“We applaud MLB for being the first-mover in professional sports CBD and are thrilled to welcome their league as a respected strategic partner… Bridging our industry-leading brands with science, innovation, and education, this pioneering partnership validates Charlotte’s Web’s core business principle and founding mission to open access to safe, quality and consistent CBD through our proprietary hemp genetics and industry-forging vision.”-Jacques Tortoroli, CEO of Charlotte’s Web / Press Release
In June 2022, MLB pitched CBD sponsorship and today Charlotte’s Web is the “Official CBD Sponsor of Major League Baseball”.
“Nature is the most intelligent and advanced technology system in our world, and when we work with nature for health and innovate through the lens of community care, we can truly redefine what it means to be well as an athlete. This is game-changing, and I am excited by what we can accomplish with the MLB partnership.”-Jared Stanley, Co-Founder, COO Charlotte’s Web / Press Release
Learn about Charlotte’s Web today; https://www.charlottesweb.com/ .
Athletes around the world are coming to the forefront to create unique products and services for the Cannabis Industry. Earlier this year, retired MLB athlete, Hall of Famer, global icon and entrepreneur David Ortiz made waves by announcing the “Papi Cannabis” line in partnership with Rev Brands. The pressure is now on the NFL, NHL and NBA to act next.
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